Speed Humps Australia

The challenge

A specialist safety-products business has to be found by the right buyers (facilities managers, body corporates, councils and builders), explain a considered purchase clearly, and let people buy or enquire without picking up the phone. On top of that, it needs to prove which marketing is actually driving sales rather than guessing.

What I built

• Built the online store with the full product range and a guided product selector that helps buyers choose the right product for their site.
• Structured the SEO around the real buyer segments: childcare, schools, aged care, body corporate, councils and shopping centres.
• Set up and manage Google Ads to bring in qualified leads, not just clicks.
• Built full conversion tracking (GA4, Google Tag Manager and Enhanced Conversions) so every sale and enquiry is measured back to its source.
• Run ongoing content and email marketing to win repeat business from past customers.

The result

• A store that sells and takes enquiries Australia-wide, day and night, without me on the phone.
• Marketing spend tied to measurable results, so what works gets more and what does not gets cut.
• The business I point to first: if I can build and grow my own, I can do it for yours.